Heineken wanted a credible route to circular, energy-neutral operations, and a roadmap solid enough to act on. We started in 2018 with a seventeen-person team drawn from across the company and three intensive days using the SiD framework.
Those three days set the vision, aligned the goals, and redesigned how the program would be governed. The year of detailed work that followed turned it into a roadmap with a 2030 target and more than a dozen circular-waste projects already underway.
One company, more than 100 breweries, a single roadmap to circular and energy-neutral by 2030.